It's not the easiest time to be a landlord in Fayetteville, N.C. Demand has been waning throughout 2024 after a brief pandemic boom, and rents are expected to continue falling in 2025.
However, this does not mean that you should be resigned to lower returns and higher occupancy rates. Even in a tough market, you can still attract loyal tenants willing to pay a good rate for a standout property. Much of this comes down to effective, targeted property marketing.
The right approach to real estate marketing is all about knowing your audience and emphasizing the features of your property that will appeal most to them. With that in mind, here are our local expert's top tips for marketing rental properties in the current market.
A Strong Online Presence Is Everything
In today's rental market, digital marketing for real estate can make all the difference. Creating engaging online listings with high-quality photos and detailed descriptions will immediately capture attention.
Make sure your property is listed on popular rental websites, and consider using social media platforms like Facebook or Instagram to showcase the property. For an extra edge, include virtual tours, which give prospective tenants a feel for the space without requiring an in-person visit.
Get Competitive
To stand out in the Fayetteville market, offer attractive amenities or minor upgrades that appeal to renters. For example, properties with in-unit laundry, modern appliances, or a pet-friendly policy often attract more interest.
Investing in small updates like new fixtures or a fresh coat of paint can enhance appeal without breaking the bank. Local renters also value energy-efficient features that can help lower utility costs, so consider minor improvements that align with this trend.
Leverage Tenant Screening to Find a Match
Establishing a fair tenant screening process is essential for finding tenants while protecting your property. Here are a few screening essentials to consider:
- Check credit scores
- Verify employment
- Confirm rental history
- Conduct background checks
A structured tenant screening process helps ensure you find trustworthy tenants, reducing future issues. Setting clear standards also demonstrates to potential tenants that you're a professional, responsible landlord.
Know Your Area
Tailor your marketing rental properties strategy to showcase features that matter to Fayetteville renters. Highlight nearby amenities, like easy access to Fort Liberty (formerly Bragg), shopping, and restaurants in your listings.
When you emphasize location benefits unique to Fayetteville, it can create a strong connection with local renters. For instance, mention if the property is close to popular outdoor spots like the Cape Fear River Trail, which is great for tenants who love the outdoors.
Your Property Marketing Partners in Fayetteville, NC
While the market is not on your side, your property is. You just need to demonstrate its appeal to the right people.
With the right approach to tech, amenities, screening, and local knowledge, you can market your property to get the results and returns you deserve. For this, we can help. At PMI All American, we offer extensive property marketing and matching services to Fayetteville landlords.
We will screen tenants, curate your listings, and upgrade strategically as your real estate partner. Consult this page to see our full list of property marketing and tenant placement services.
